Project Description

Open Safely

Safely Open is a subscription based, online application where you can open digital content you don’t trust. Easily upload emails, files and links you don’t trust onto a quarantined computer running in the cloud, and take a look without any risk of compromising your device.


The brief was to create a brand that was friendly, reassuring and trustworthy, giving the user the confidence their “untrusted” digital content would be quickly and effectively analysed for malicious content where they have no expertise themselves. Trust and reliability as well as cost effectiveness needed to be conveyed. The development of “Duncan” the quarantine guy was undertaken to give some personal empathy to the process, and differentiate it from other online services.

  • Logo and branding
  • Character development & illustration
  • Website look & feel, provide artwork assets